It’s never too early to start shopping for promotional gift items to send your clients for the holidays. Even though the stores may not yet be playing “Jingle Bells” around the clock, getting your orders in now ensures you will have the best selection when it comes to finding the perfect items to thank your business clients. Shopping in advance of the holiday season also allows enough time to have your gifts imprinted with your brand. Promotional holiday gifts branded with your logo and/or company slogan will enhance your brand visibility and foster client loyalty.
While there is a huge array of promotional items to choose from, some categories of gifts can make a bigger impact on recipients and boost your brand better than others. For example, items that are useful, such as a hat, umbrella or mug, typically will be kept much longer by recipients than other products. Click here for a list of promotional items with the longest shelf lives.
Another great idea is to gift clients with an electronics item they can interact with on a daily basis. Examples range from branded USB ports – with your catalog, press release or digital messaging already uploaded – to battery-operated, multi-color LED lamps your clients can operate with the touch of a finger, to Bluetooth-capable outdoor speakers they can use to play their favorite tunes. Once again, the more your clients use your promotional gift, and the more fun they have with it, the greater impact your brand message will have.
Sustainable Options
Another top trending holiday gift category these days is sustainability. According to PwC’s recent Voice of the Consumer Survey, 46% of respondents reported they are buying more sustainable products as a way to reduce their personal impact on the environment. Here are several examples of promotional holiday gifts that are both useful and support sustainability and environmental stewardship.
- Recycled canvas tote. A well-made canvas tote bag can last for years, reminding your client of your brand each time it’s used. Today, you can select bags made of durable RPET canvas that is manufactured from recycled plastic yet engineered to look like traditional canvas made from cotton.
- Luxury vegan Leather (LVL) coasters. Vegan leather has improved over the years to the point where it can be hard to tell the difference between it and real leather. A set of LVL coasters embossed with your logo can serve as a standalone gift or part of a barware-related gift set.
- Stainless steel water bottle. Refilling this bottle at the tap instead of using store-bought bottled water can help your client reduce plastic waste. Choosing a bottle made out of high-grade recycled stainless steel doubles this gift’s eco-friendliness. If you pick an Ocean Bottle brand bottle, you can take your gift a step further, since the sale of every Ocean Bottle funds the collection of 11.368 kg of ocean-bound plastic (the equivalent in weight to 1,000 plastic bottles).
- 1% for the Planet. Some promotional product vendors, like PCNA, are part of the global network of businesses that have pledged to donate 1% of their profits to groups working to improve water access, food security and nature-based carbon solutions. “Anything with a give-back program is a nice gift because you can wrap a story around it in your messaging in your holiday card to let your client know that you care about sustainability,” said Marty Harris, president, SEP Communications.
Preparing for holiday season can be overwhelming, particularly if you have a large number of clients across the country to gift. That’s where SEP Communications and Southeastern come in. Working hand-in-hand, our sister companies will help to streamline your promotional gift selection and ensure your brand is printed on each item with the highest quality and consistency.
We also can make holiday gift “unboxing” more memorable for your clients by creating a branded package package for each item. In fact, many of our clients work with us each year to create custom holiday gift kits comprising two or three related items embedded in a custom-built and branded box. Southeastern also handles shipping, making sure your promotional gifts reach all your clients in time for the holidays.
Working with Southeastern to fulfill your holiday client gifting can help to make the season shine a little brighter. Let us put a bow on it!
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