Brand Management
6 Tips for Creating In-Store Signage for Franchises
December 11, 2024 | Southeastern.
Retail signage is one of the world’s oldest forms of marketing and remains highly effective today. In a recent survey, 68% of consumers reported...
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Safeguard Your Sensitive Printed Mail with SecureMail by Southeastern
November 20, 2024 | Southeastern.
Data breaches are a mounting crisis in our country and around the world. It seems like every day, we see in the news that another prominent company...
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Take Advantage of Savings: USPS Announces 2025 Postal Promotions
November 5, 2024 | Southeastern.
The US Postal Service has announced the 2025 USPS Postal Promotions aimed at encouraging growth, technological integration, and creative print...
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How to Choose Holiday Promotional Items Your Clients Will Love
September 30, 2024 | Southeastern.
It’s never too early to start shopping for promotional gift items to send your clients for the holidays. Even though the stores may not yet be...
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Tradeshow Toolkits: Save Time with Brandstash
September 11, 2024 | Southeastern.
The challenge: An important trade show is coming up in City A; you are in City B, and the team members who will be representing your company are...
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Best Practices for Protecting Client Information
August 20, 2024 | Southeastern.
Marketing professionals in healthcare, banking and other industries that receive sensitive personal information from their clients frequently face a...
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Kitting and Fulfillment Strategies for Healthcare Companies
August 6, 2024 | Southeastern.
How many different pieces of CMS- and corporate-approved direct mail, flyers, printed brochures and other branded marketing materials will you...
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How Omnichannel Marketing Can Help Boost College Enrollment
July 22, 2024 | Southeastern.
When it comes to motivating high school graduates to enroll in a college or university, Gen Z is proving to be the toughest generation yet. According...
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How Environmental Branding on Campus Can Engage the Entire College Community
July 10, 2024 | Southeastern.
You have worked hard with your marketing team to create or update your college’s brand style guide. The logos, fonts, messaging, color palette,...
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4 Steps to Boosting New Member Acquisition During Annual Open Enrollment
June 21, 2024 | Southeastern.
If you are in the healthcare insurance business, it is never too early to start prepping your marketing campaign for the next Annual Enrollment...
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