The US Postal Service has announced the 2025 USPS Postal Promotions aimed at encouraging growth, technological integration, and creative print methods in your direct mail campaigns. Here’s a brief summary of the exciting promotions that could offer savings opportunities for your eligible 2025 mailings. The following incentives are available for First-Class® & USPS Marketing Mail®.
Integrated Technology: This initiative encourages the use of digital tools alongside traditional mail. By incorporating options like QR codes and augmented reality, you are rewarded engaging campaigns that connect with your audience in innovative ways. Registration begins Nov. 20, 2024.
Tactile, Sensory & Interactive: Make your communications more memorable and impactful! This incentive promotes innovations in paper, stock, substrates, inks, finishing techniques, and interactive elements in your mail pieces, thereby increasing response rates. Registration begins Dec. 15, 2024.
Continuous Contact: Cultivate long-term relationships with your customers through consistent communication. This promotion emphasizes the importance of ongoing outreach, helping to maintain brand loyalty and awareness. Registration begins Feb. 15, 2025.
Reply Mail IMbA: Optimize your reply mail! Encourage Qualified Business Reply Mail (QBRM) and high-volume QBRM to adopt IMbA. This program enhances tracking and response efficiency, allowing you to measure campaign success and improve future efforts. Registration begins May 15, 2025.
First-Class Mail Advertising: Maximize the potential of First-Class Mail for advertising and leverage this incentive to promote your offerings to customers. This provides best practices to ensure your campaigns are effective and reach your target audience. Registration begins July 15, 2024.
New! Campaign Add Ons
You can increase your promotion discount by qualifying for the 2025 Add-Ons. Add-Ons are eligible for each promotion except for Reply Mail IMbA.
Informed Delivery: Enhance your mailings with this USPS omni-channel feature to give your mail piece a digital element when using Informed Delivery campaigns.
Sustainability: Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable and responsible source. To qualify you must use recycled paper that bears an FSC mark, or equivalent.
Want to explore how these exciting promotions can be applied to your campaigns? Reach out to your Southeastern representative to take advantage of these offers. Visit the USPS website for complete details on the savings available and timeframes for each.
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