Universities and other higher education institutions are rapidly expanding, occupying multiple colleges, departments, research facilities, arts centers, and sports arenas on campuses spread across the city, state, and even the country. This can pose a big challenge for higher education marketing teams with members in multiple venues who may be tasked with recruiting students to a wide variety of programs. Within this growing academic sprawl, how can you provide your team members with the marketing collateral they need for their individual projects on a timely basis, while staying consistent with your institution’s brand standards?
The smart solution: An online storefront powered by Brandstash®.
Although your team may be spread out in different locations, Brandstash allows you to consolidate and store your digital and physical marketing assets in a single location online via its centralized software platform. Brandstash provides a unique digital storefront for your brand with a user-friendly portal where your team members can view and order approved marketing collateral with the click of a mouse.
One-stop shopping from banners to bags, signage to shirts.
Everything your team members need to succeed will be available on your storefront, from admissions catalogs, printed collateral, banners and signage to promotional products like logo shirts, hats, bags and reusable water bottles and anything else with the university's branding. If members of your team are preparing for a specific event like an open house or higher education convention, Brandstash will enable them to use dynamic kitting to bundle, order and receive the materials they need for it in advance. As team leader, you can set user permissions and budgets, monitor storefront activity in real time, and manage inventory levels, increasing efficiency and reducing waste and cost.
From a single template, users can create an infinite number of versions by harnessing variable data points to swap images and text based on geography and demographics. The opportunities for customizing marketing collateral are virtually limitless.
Make it personal with variable on-demand printing.
Brandstash also offers sophisticated tools that can help you and your team take your marketing efforts to the next level. Users may download digital assets like logos, templates and other approved brand assets from the online storefront maintaining brand continuity across marketing materials. They also can create highly effective personalized mailers through the use of branded templates and variable data printing. From a single template, users can create an infinite number of versions by harnessing variable data to swap images and text based on geography and demographic data. The opportunities for customizing marketing collateral are virtually limitless.
Store – manage – save with Brandstash powered by Southeastern.
Whether your team is across the hall or around the country, Brandstash gives them the tools they need to succeed, when they need them. It not only provides centralized online storefront where they can order approved marketing collateral and promotional products, but it also lets you oversee every step of the process. The result is an effective, streamlined system that lets to keep your brand consistent across the miles while making the most of your marketing budget.
For more information on Brandstash, contact your Southeastern representative, or email sales@seprint.com.
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