Kitting and Fulfillment Strategies for Healthcare Companies

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How many different pieces of CMS- and corporate-approved direct mail, flyers, printed brochures and other branded marketing materials will you require to support your company’s certified brokers as they enroll Medicare and Medicaid clients this fall? Keeping all this collateral organized and readily available so you can create custom kits for each user is the key to keeping costs down and enrollment high.

Here are five key strategies to help streamline your kitting and fulfillment process this year.

Print on Demand. Today, there is no need to print and warehouse thousands of pieces of time-sensitive collateral in advance of each year’s enrollment campaign. Working with a printing company that can produce exactly the amount of materials you need, when you need it, will help to save time and reduce both costs and waste, ultimately benefiting the environment as well as your company’s bottom line.

Marketing Asset Management – Be sure to work with a partner that can manage your entire portfolio of branded marketing collateral through a single digital platform. This creates an efficient, intuitive, and convenient way for your approved users to access the marketing materials they need while protecting your brand, budget, and inventory.

Dynamic Kitting. This highly strategic tool enables your certified brokers to choose specific elements from the various collateral your company offers, creating custom kitting containing the exact materials they need for an individual member or event. Not only does this cut down on waste, but it also allows users to tailor their kits for maximum effectiveness.

Distributed Print & Fulfillment. The target population for your annual enrollment campaign is nationwide, not regional. So, it’s important to choose a distributed print and fulfillment partner with multiple locations in major markets across the country. The ability to print and mail dynamic kits and other collateral to users from strategic locations nationwide will save you both time and money.

Track Inventory Levels. Throughout the enrollment period, it’s crucial to monitor inventory levels of your marketing collateral so you can re-order when needed. Even with print-on-demand capability, a proactive fulfillment partner will keep you posted about inventory flow in real time so you can be ready to meet your brokers’ needs.

Brandstash Covers the Bases

Southeastern’s Brandstash Storefront Suite is a one-stop-shop for healthcare companies, covering all these kitting and fulfillment strategies – and more.

The Brandstash team can build a dedicated, secure digital Storefront for your brand, not only helping you to organize and store digital assets but also printed and promotional collateral, making it available to authorized users or groups at the click of a mouse.

Thanks to Southeastern’s robust variable data printing (VDP) capabilities, your Brandstash-powered campaign can include highly personalized individual direct mail pieces for greater engagement.

In addition to nationwide distributed print facilities, Southeastern also offers Boombox, our state-of-the-art suite of direct mail and monitoring services.

Concerned about being left in the dark? Southeastern keeps you posted every step of the way. We set clear KPIs and deliver regular performance reports to demonstrate progress.

Managing the sheer volume of brand assets needed to support a robust enrollment campaign can feel overwhelming at times. At Southeastern, our solutions are tailored to bring measurable improvements to your operations. Brandstash makes it easy!