Direct mail has long been a proven influencer in the national, regional and local political arenas. It is visual, tactile, immediate, and engaging, sometimes even winning hearts and minds to your cause or candidate at a single glance. Candidates and their organizations who utilize marketing solutions providers offering multi-touch digital technologies can benefit from a highly effective marketing engine powering their campaign.
Why use political direct mail?
It gets attention. The act of going to the mailbox and getting the mail is still a daily routine for millions of voters. According to a recent post-election survey conducted for U.S. Postal Service (USPS), 77% of voters check their mailbox at least four times a week. Neuromarketing studies have established that print, which engages sight and touch starting from the moment the recipient picks up their mail, elicits a stronger emotional response than digital media, leading to better message retention.
It has the look and feel of quality. Direct mail pieces that are personalized and printed on quality-stock paper by modern, high-tech presses lend credibility and respect to your candidate or cause. They make voters stop, look and consider.
It comes with a union label. For many political campaigns, partnering with a union shop is an essential component to every direct mail distribution. Southeastern is a member of Printing United Alliance and proudly displays the Allied Printing Trades Council Union “bug”.
It is not political. This may sound like an oxymoron, but political mail is inherently apolitical. While email and social media campaign messages typically are branded by a particular political party and distributed to that party’s list of registered voters, direct mail gives you the opportunity to present the candidate’s individual personality and platform in detail regardless of their political affiliation.
If offers laser-focused targeting. Advancements in data collection provide an opportunity to be more granular when procuring mailing lists that target, identify and select voters via geographical location, demographics such as age and gender, voting history, social media preferences, and more. Southeastern’s Boombox mail program can help you amplify your mail campaign with additional digital technologies. Why use a wide-ranging method to target recipients when you can slice and dice the data like a laser?
It can be individually personalized. With high-speed variable data printing, you can customize multiple datapoints in a single mailer. Even with multimillion-drop campaigns, you can personalize each mail piece to a targeted recipient, addressed to them by name and containing imagery that will appeal to them, all within a single print campaign.
“Our streamlined process automations and redundant equipment ensure rapid deployment and endless capacity, empowering entities to connect effectively with their audience.”
— Christine Bitner, President
It can be scaled to meet your campaign needs. It makes no difference whether your marketing strategy includes sending 500, 5,000, 5 million or 50 million pieces of direct mail. With the right printing solutions provider, scaling a political mail drop to meet your campaign goals is easy. With Southeastern, a U.S. Postal Service (USPS) Seamless Acceptance mailer, you can rest assured that mail distribution will be smooth from start to finish. And if your campaign has shorter-than-usual turn times, we can accommodate your need by utilizing one of our print partners across the country that is closest to you geographically.
It can be tracked and analyzed. Today’s digital mail tracking technology allows you to receive reports when your campaign is distributed and reaches recipients’ mailboxes. When you utilize Southeastern’s Boombox suite of services, you have the option to record every call to a dedicated phone number and website visit that results from your direct mail campaign, tracking its effectiveness in real time. This enables you to build a highly qualified lead list from campaign respondents.
It can be amplified via additional touch points. Your direct mail piece can appear in the recipient’s email even before it reaches the mailbox via USPS Informed Delivery®. Your print campaign also can be expanded by messaging on a recipient’s preferred social media sites. Boombox expands the campaign into a multifaceted digital communication tool, touching recipients additional times.
It can be complemented by promotional gear & signage. Are you planning a political rally or other event? Our in-house promotional team can assist with branded apparel, gear and giveaways. Our wide-format printing team can produce variety of yard signs, banners, and event displays to help your campaign truly stand out from the rest.
Southeastern is one of the largest and experienced producers of political direct mail in the United States. Over the last five decades, we have distributed millions of pieces of direct mail for a wide variety of political campaigns. When it comes to direct mail, we help you create the biggest possible impact for your budget every time.
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