According to the 2024 Cybersecurity Almanac, global cybercrime costs are predicted to reach a heart-stopping $10.5 trillion this year, up from $3 trillion in 2015*. This rapidly growing security crisis has led marketing professionals around the world to ask themselves this question:
“I need to outsource a project involving sensitive client data. How can I share our data with an outside marketing solutions provider and be sure it won’t get stolen?”
Entrusting a company that has made the investment in money, time, training and infrastructure to achieve both HIPAA compliance and HITRUST r2 certification greatly reduces this threat.
The Importance of HITRUST r2 Certification
In October 2024, Southeastern took our data security compliance to the next level by achieving HITRUST r2 Certification. The result of a two-year validated assessment by the HITRUST Assurance Program™, HITRUST r2 Certification provides comprehensive compliance and protection for all types of sensitive data (PII, PHI, and PFI), safeguarding our clients’ information and data at every stage of a project from concept to completion.
HITRUST r2 Certification is the most comprehensive and robust HITRUST certification. It is designed for companies and organizations that need to demonstrate regulatory compliance with authoritative sources like HIPAA, the NIST Cybersecurity Framework, and dozens of others or require expanded control tailoring based on other identified risk factors. By including federal and state regulations, standards, and frameworks and incorporating a risk-based approach, the HITRUST Assurance Program helps companies like ours address security and data protection challenges through a comprehensive and flexible framework of prescriptive and scalable security controls.
How HIPAA Certification Protects You
Everyone in the healthcare field knows the importance of complying with HIPAA (the Health Insurance Portability and Accountability Act of 1996), which set national standards for electronic health information transactions. HIPAA violations carry serious penalties, including steep fines and even potential jail time.
Southeastern received an A+ rating during our annual HIPAA compliance certification last year. HIPAA certification ensures our company has implemented robust processes to protect our clients’ PHI during data transmission and storage. Our rigorous internal security protocols and safeguards minimize the risk of data breaches and potential legal repercussions associated with mishandling sensitive information. Adhering to HIPAA standards also has streamlined our data transmission procedures and improved efficiency throughout our healthcare-related transactions. By working with a HIPAA certified marketing partner like Southeastern, companies in the healthcare sector and their patients can rest assured their PHI will stay secure.
Earning Your Trust
The digital world can be a scary place for marketing professionals who handle sensitive client information as part of their jobs. By earning HIPAA compliance certification and HITRUST r2 Certification, Southeastern is going the extra mile to show our unwavering commitment to safeguarding client data and earning your trust.
For more information about Southastern's compliance practices and data security, contact your Southeastern representative, or email sales@seprint.com.
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