A study published by global business consulting firm Deloitte in September 2024 had the following key takeaways regarding commitment to sustainability by today’s corporations.
- 85% of organizations had increased sustainability investments in the past year, up from 75% in 2023.
- 70% of executives expect climate change to have a high or very high impact on their company’s strategies and operations over the next three years.
- 45% of CXOs say they are transforming their business model to help address climate change and sustainability in a way that is central to their organization’s strategy
- 50% of CXOs have already begun implementing technology solutions to help achieve climate or environmental goals, with another 42% expecting to undertake this work in the next two years.
Not only is increasing the sustainability of your company’s processes, projects and products the right thing to do for our environment, but today, it is also crucial to staying competitive.
When your marketing campaign calls for wide format printed solutions such as large-scale signage, posters, banners, and wallcoverings, the substrate you select can make a big difference in the project’s environmental footprint.
Choose Sustainable Substrates.
Today, there are many alternative substrates available for wide format printing projects that offer greater sustainability without sacrificing quality. Southeastern partners with suppliers like Neenah that specialize in sourcing eco-friendly paper that has a smaller carbon footprint and reduced overall environmental impact. Neenah devotes significant effort to increasing sustainable premium paper production by implementing responsible fiber-sourcing certifications like Forest Stewardship Council® (FSC) and Green Seal, as well as standards like processed chlorine-free (PCF) and high post consumer content. Neenah also focuses on producing recyclable substrates, understanding that paper has an established worldwide recycling stream and can be recycled up to seven times.
For example, consider Neenah’s CONVERD® Wide Format Rigid Board. CONVERD is a fully recyclable alternative for wide format structural signage. It incorporates 10% post consumer waste to maximize sustainability, while at the same time offering a bright white, dimensionally stable rigid surface for both indoor and short-term outdoor point-of-purchase and signage applications. Unlike boards made of bleached corrugated cardboard that may warp due to weather, CONVERD is moisture-resistant and maintains its stability during typical changes in temperature and humidity.
Neenah also offers IMAGEMAX®, a signage substrate that is 100% paper-based, 100% PVC-free and 100% blue-bin recyclable, offering an environmentally responsible alternative to styrene. IMAGEMAX is PVC-free, FSC-certified, and Green-e® certified, as well as being certified through the EPA’s Smartway® program, which helps companies advance supply chain sustainability by measuring, benchmarking, and improving freight transportation efficiency. IMAGEMAX has other benefits when compared to styrene-based products as well. It is static-free for smoother, faster printing and up to 20% lighter, reducing shipping costs.
Partner with a Sustainable Printing Solutions Provider.
Southeastern’s sustainable printing highlights our core commitment to environmental stewardship. Our comprehensive approach involves preserving natural resources, using eco-friendly UV inks, and promoting recycled materials, all of which demonstrate our dedication to combating climate change. We prioritize using recycled paper whenever possible to minimize our environmental impact while delivering outstanding results.
By making eco-friendly choices like these, you and your company can rest assured you are helping to preserve the future of our planet while fulfilling all the objectives of your campaign. Sustainable wide format printing is truly a win-win.
For more information on sustainable choices for wide format printing, contact your Southeastern representative, or email sales@seprint.com.
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