The challenge: An important trade show is coming up in City A; you are in City B, and the team members who will be representing your company are scattered across the U.S. How can you make sure they will arrive at the show equipped with the materials they need to represent your brand consistently and effectively?
The solution: Brandstash powered by Southeastern.
A one-stop-shop for digital brand management and distribution, Brandstash enables you to design, kit, and store your brand assets, then have them shipped to your remote team with a few clicks of a mouse. Brandstash is your digital brand storefront, giving you total control over your brand marketing collateral even when your team is remote.
Beyond its many digital features, Brandstash also is personal. It includes consultation services from a dedicated member of Southeastern’s experienced team. When you set up your storefront, your Southeastern representative will guide you through what’s need to create a trade-show toolkit that will give your team members everything they need succeed.
Most trade-show kits start with the basics: a tent, a tablecloth, a retractable banner, and a selection of promotional giveaways. Your Southeastern rep will guide you through the process to create assets that are both compelling and consistent with your brand. The Southeastern team will have the items manufactured, put together the kits, and store them for you, ready for use.
With Brandstash, you can designate authorized users and provide various permissions levels for your online storefront. When your team members are preparing for a trade show, they can go online to “check out” the trade-show toolkit and Southeastern will send it directly to the show venue. If your calendar is packed with trade shows, we recommend ordering two or more of these basic kits. That way, if there are multiple shows during a certain date range, and one kit is checked out, another one will be available. In fact, Brandstash gives you the ability to create a shipping schedule for your trade-show toolkits in advance, if you desire. When the show concludes, your team member simply packs up the booth, applies the return labels, and ships it back to Southeastern to be checked back in to inventory.
Did You Know? These promotional items have the longest shelf life:
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Outerwear, umbrellas, and T-shirts are sometimes kept for more than two years.
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Customized USBs are kept on average for 13 months.
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Mugs: 90% of consumers have branded drinkware in their homes.
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Hats: 63% of people keep attractive promotional hats.
But that’s only the beginning of Brandstash’s benefits. Your authorized team members also can go to your digital storefront to order company brochures, flyers and business cards to take with them to a trade show. These can be printed, using a pre-approved print-on-demand template, and shipped, or the team member can order existing cards and collateral from inventory.
Your team members also can visit Brandstash to choose from pre-approved, branded giveaways to add to the trade-show toolkit tailored for the type of show they are attending. Your Southeastern rep can help you to stock swag in your storefront that prospective customers will want to keep rather than pitch after the show.
Brandstash’s robust real-time reporting keeps you informed about product inventory levels and will prompt you when they need to be restocked.
Managing your brand’s assets has never been easier. With Brandstash, you’ll have peace of mind knowing your team members are heading to each trade show with right assets while your brand integrity remains secure.
Manage Your Marketing Assets
Ready to simplify asset management? Request a demo of Brandstash today to see this powerhouse tool in action.
