The 2025 USPS Postal Incentives are designed to reward overall growth, use of technology and innovative print techniques in your direct mail campaigns. Here’s a quick overview of the five key postal promotions that could provide savings opportunities for your qualified 2025 mailings.
Integrated Technology: This initiative encourages the use of digital tools alongside traditional mail. By incorporating options like QR codes and augmented reality, you are rewarding engaging campaigns that connect with your audience in innovative ways.
Tactile, Sensory & Interactive: Make your communications more memorable and impactful! This incentive promotes innovations in paper, stock, substrates, inks, finishing techniques, and interactive elements in your mail pieces, thereby increasing response rates. Register by Dec. 15, 2024.
Continuous Contact: Cultivate long-term relationships with your customers through consistent communication. This promotion emphasizes the importance of ongoing outreach, helping to maintain brand loyalty and awareness. Register by Feb. 15, 2025.
Reply Mail IMbA: Optimize your reply mail! Encourage Qualified Business Reply Mail (QBRM) and high-volume QBRM to adopt IMbA. This program enhances tracking and response efficiency, allowing you to measure campaign success and improve future efforts. Register by May 15, 2025.
First-Class Mail Advertising: Maximize the potential of First-Class Mail for advertising and leverage this incentive to promote your offerings to customers. This provides best practices to ensure your campaigns are effective and reach your target audience. Register by July 15, 2024.
You can increase your promotion discount by qualifying for the 2025 Add-Ons. Add-Ons are eligible for each promotion except for Reply Mail IMbA.
Informed Delivery: Enhance your mailings with this USPS omni-channel feature to give your mail piece a digital element when using Informed Delivery campaigns.
Sustainability: Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable and responsible source.
Connect with us to explore how these exciting promotions can be tailored to elevate your brand.
Best Regards,
Southeastern Printing
For more information, contact Darcey Thompson, Director of Marketing at dthompson@seprint.com